International Brand Builder Named CMO at Zelis

On Mar 14, 2022

Zelis, the Bedminster-based healthcare payments company, announced Heather Valteris will be joining the company as chief marketing officer and a member of the operating committee. Valteris is a tenured global marketing executive with more than 20 years of experience driving positive change in global Fortune 100 companies. In her new role, she will lead Zelis’ marketing strategy to build upon Zelis’ market position, drive measurable business growth, and position the company for its next chapter.

Valteris joins Zelis from Cigna, where she served as the chief marketing officer for International Markets and was responsible for building awareness of and demand for the Cigna brand across 19 countries. With experience working and living in Asia, Europe, and the Americas, Valteris brings a global perspective to the role along with a focus on using data-driven, contextual insights to develop strategies that maximize returns on marketing investments.

“We are thrilled to welcome Heather to Zelis and our leadership team,” said Amanda Eisel, CEO of Zelis. “In addition to her impressive marketing background, Heather’s experience driving global brand strategy is complementary to Zelis as we continue our rapid expansion and transformation of healthcare payments.”

Prior to Cigna, Valteris spent more than 20 years leading marketing teams in the financial services and technology industries. Her roles included building a marketing analytics consulting practice for SAS (software), serving as CMO for a GE Capital joint venture with Hyundai in South Korea, designing and leading the Direct Marketing function for the GE U.S. Consumer Finance business, as well as various positions in both Citibank and MBNA.

“I’m excited to begin working with the incredible team at Zelis,” said Valteris. “The critical work they are doing to remove friction and complexity from our healthcare system has really impressed me. It will be a privilege to help Zelis accelerate and expand the impact they are having on the entire healthcare ecosystem.”

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