A group led by Mark Peroff and Darren Saunders, well-known intellectual property attorneys with a large global practice, has formed Peroff Saunders, PC, with offices in New York, New Jersey and Chicago. Peroff was previously managing partner of the New York office of Wilson Keadjian Browndorf (WKB) and Saunders was a partner at that firm. They are also being joined by other lawyers from WKB.
Peroff said, “This new firm will be dedicated to trademark and other intellectual property law, our exclusive area of practice over our entire careers. Our group of lawyers are highly regarded, highly skilled and simply put, among the best in the field. There are few in our profession who offer the depth of experience, a clear and practical approach, and the global reputation of our group.”
Peroff continued, “By managing our own firm and focusing on a practice that protects and enhances the value of our clients’ brands, working with a team of people with shared values, passion and commitment to the work we do, our clients truly will benefit.”
Peroff has helped clients around the globe to protect their intellectual property and has seen intellectual property law evolve over an extensive career that has included government, multi-national corporations and private practice. His previous positions at the United States Patent and Trademark Office, in industry and in private practice enable him to bring a multi-faceted approach to strategic issues – advising clients not only on how to solve immediate problems, but on how to use their intellectual property as a strategic asset.
Saunders has more than 25 years of experience in litigation in federal courts around the U.S., involving trademarks, copyrights, patents, unfair competition, false advertising and related areas at the trial and appellate levels and in administrative proceedings before the U.S. International Trade Commission and the U.S. Patent and Trademark Office. He also has extensive experience, and regularly represents clients, in the acquisition and licensing of intellectual property.
Peroff’s and Saunders’ clients span a spectrum of industries, including luxury goods, fashion, retail, software development, and computer games. They and their team have served as long-term counsellors for many of these clients, expanding relationships as clients’ businesses have grown and changed over time. They have filed over 6,000 US trademark applications and been responsible for the procurement of countless foreign applications.
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