Instacart & Wegmans Launch Alcohol Delivery App

On Dec 1, 2023

San Francisco-based Instacart has partnered with Wegmans Food Markets and all independently owned Wegmans Wine, Liquor & Beer locations to power alcohol delivery across New Jersey. Customers can now order alcohol delivery in as fast as an hour or scheduled days in advance via the Instacart App and website and the Wegmans App and website.

“As the Garden State gears up for the holidays, Instacart is proud to unlock alcohol delivery in New Jersey for the first time ever,” said Ryan Hamburger, vice president of retail partnerships at Instacart. “By partnering with Wegmans to bring alcohol delivery and pickup to the Instacart App in New Jersey, we’re able to deliver customers a seamless shopping experience that gives them access to Wegmans’ wide selection of alcohol, alongside prepared foods, fresh groceries and household essentials – all delivered from the store to their door in as fast as an hour. With this launch in New Jersey, Instacart is proud to now power alcohol delivery and pickup across 28 states plus Washington, D.C.”

“We know our customers are busy, and the holidays are no exception,” said Scott Payne, New Jersey director of wine, beer and spirits operations at Wegmans. “Our New Jersey customers have enjoyed the convenience of ordering beer, wine, and spirits, along with the rest of their groceries, for curbside pickup, and we’re excited to add delivery as an option. With this additional service, we want to help our customers spend less time getting ready for the holidays, and more time celebrating.”

Instacart was recently granted approval by the New Jersey Division of Alcoholic Beverage Control to offer alcohol to be ordered online. Instacart has many alcohol safety and compliance measures in place, dating back to 2013 when the company first started offering alcohol delivery. Shoppers must complete a robust internal training program before they are permitted to deliver alcohol on the platform. Instacart’s alcohol training curriculum is comprehensive, covering topics including verifying valid and unexpired IDs, confirming the recipient of an alcohol order is over the age of 21, and verifying an ID matches the recipient of the alcohol. The shopper training curriculum also emphasizes that alcohol may not be delivered to someone visibly intoxicated and that alcohol must never be left unattended.

The companies first partnered to offer same-day delivery in 2017, and have since expanded the partnership to include pickup, EBT SNAP acceptance, loyalty program integration, and more.

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