Hudson’s Bay Company Brings Iconic Retail Banners to American Dream New Jersey

On Sep 11, 2015

Hudson’s Bay Company (HBC) and Triple Five announce the addition of three iconic retail banners to American Dream New Jersey in East Rutherford: Saks Fifth Avenue, Lord & Taylor, and Saks Fifth Avenue OFF 5TH. Opening in late summer 2017, the mega complex will house a mix of retail, restaurants and entertainment, and welcome 40 million visitors annually. The HBC stores are all slated to open in late summer 2017.

“American Dream is one of the most unique projects in the world – it is elevating the shopping center format to combine retail, dining, lifestyle and entertainment to create a total experiential destination. We believe that shopping is an entertainment experience, and the American Dream concept exemplifies that philosophy fully,” said Richard Baker, governor and executive chairman, Hudson’s Bay Company.

“The American Dream concept presents an exciting opportunity for the HBC portfolio of brands as we continue to drive forward our growth strategy in North America. Never have we housed all three of our U.S. banners in one location. Each one – Saks, Lord & Taylor and Saks OFF 5TH – caters to a distinct consumer segment, and American Dream positions us to service every consumer, through luxury, better department store, and off-price formats,” stated Jerry Storch, CEO, Hudson’s Bay Company.

With such a large and diverse customer demographic, American Dream will be the perfect platform for HBC to deliver the exceptional product and experience each banner is renowned for. The new 131,906 sq. ft. Saks Fifth Avenue and new 119,605 sq. ft. Lord & Taylor stores will be located within “The Collections” area of American Dream, a sophisticated and elegant architectural showcase of luxury and lifestyle retailing. The new 30,000 sq. ft. Saks Fifth Avenue OFF 5TH will be located in the 3rd level off-price district.

“American Dream welcomes Hudson’s Bay Company and is very excited to introduce the next generation of their state-of-the-art department stores to the NY Metropolitan market and the world. Our customers will be thrilled that such popular and iconic mainstays of New York shopping, Saks Fifth Avenue, Lord & Taylor and Saks Fifth Avenue OFF 5TH, will be launching their newest stores at American Dream. We believe this match will be an extraordinary success and our customers and visitors will be amazed at this new and unparalleled experience in fashion shopping.” Don Ghermezian, President, Triple Five.

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