Haier ribbon cutting

Haier America Opens New North American Headquarters in Wayne

Joined by Lieutenant Governor Kim Guadagno, Senator Kevin O’Toole, other dignitaries and state business leaders, Haier America today opened its new headquarters in Wayne.  Haier America, a subsidiary of the multinational Haier Group and global leader in home appliances and consumer electronics, moved from its Manhattan headquarters to a newly retrofitted 56,000 square-foot facility at 1800 Valley Road, Wayne

The move brings 200 staff members to New Jersey, as the company seeks to be a part of the state’s burgeoning business climate. Adrian Micu, president and CEO of Haier America, made the announcement today to the public and it’s entire U.S. employee base from the Headquarters’ new General Assembly room which houses 125 theatre-style seating, a 30-seat conference table and floor to ceiling projection screens.  He noted that the company chose to relocate to a community and a facility that would allow Haier to grow as it increases its U.S. foot print.

“I believe that, under the leadership of this state’s administration and its senior members of the legislature, New Jersey is growing into one of the most business friendly climates in the United States, and our company is excited to play a part in the state’s economic growth,“ stated Micu. “Haier America is on course to become a brand-name presence in the U.S. marketplace and our move signifies not only our growth to date, but a commitment to increase our market share.  As Haier America grows so will its workforce in New Jersey.”

“Haier has set forth a new vision for the organization, repositioning our U.S. market strategy so that consumers will come to view our product line as more than a series of individual, quality appliances,” added Micu. “Through increased awareness and confidence among American consumers in the Haier brand, they will come to realize Haier as the consumer choice for complete home appliance systems.”

“Businesses always have a choice when it comes to location, and today we applaud Haier America’s decision to move to New Jersey – a decision that proves that the Garden State is an ideal home for business, offering unique location options that companies are looking for,” said Acting Governor Kim Guadagno. “We proudly welcome them to our state and wish them continued success for years to come.”

I cannot begin to express my happiness and gratitude to Haier executives for choosing this facility in District 40,” said local Senator Kevin O’Toole. “This facility not only creates 200 jobs in Wayne but also will stimulate our local economy.”

“Haier’s decision to create jobs in New Jersey highlights the commitment Governor Christie and his administration, along with the legislature, have made to growing our economy. I welcome Haier to Wayne and wish them continued success,” added O’Toole.

The facility became completely operational on August 15 and the company made a long-term commitment to the community signing a 13-year lease. Currently, Haier maintains over 300 employees directly within the United States – about 200 of which are now located in the new Wayne headquarters. These employees include several work sectors: legal services; marketing; human resources; information technology; consumer services; research and development; finance; sales; business units; and operations.

Under new leadership, Haier America is developing its footprint across America – the new headquarters provides more ability to support a growing customer base and a more holistic consumer-centric approach. With its proximity to New York and additional space, the new Wayne facility also offered a number of logistical and financial advantages that made sense for the company.

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