Dear Small Business Advisor,
I need help upgrading my website, but I have a limited budget. What are my options?
Any new or existing business often undervalues the importance of a strong website and getting found on popular search engines such as Google. If someone searches for a business like yours on Google and you are not prominent in the search results, you simply miss out on a potential client.
A well-designed website that clearly and elegantly expresses your business has its own individual benefit, but it also elevates the response from any other advertising or marketing vehicle you choose to try in the future.
Many business owners that have an outdated website remain stagnant, perhaps waiting till they feel financially ready to invest in a new site. The paradox is the loss in potential is usually more costly than the investment itself.
Brian Lawrence, a website designer and SEO authority based in Teaneck, suggests these simple and inexpensive ways to improve your website:
Bruce Freeman launched and successfully ran his own high-tech public relations company, Proline Communications, after leaving a management position at a major technology publication firm. For the past 20 years, he has served as Professor of Marketing at the Stillman School of Business at Seton Hall University. He is co-author of the start-up guide, “Birthing the Elephant” (Penguin Random House).
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