Final Condo Sold at Former Wonder Bread Factory

On Dec 2, 2024

The transformation of Hoboken’s historic Wonder Bread factory into a residential address has officially concluded with the sale of its final luxury condominium. The development team—Prism Capital Partners, Parkwood Development, and Angelo Gordon—announced the closing of the last home, completing the full sell-out of the Wonder Lofts collection of 83 high-end residences.

The final home, a top-floor Penthouse, is a 2,001-square-foot, three-bedroom, three-bath residence featuring expansive living spaces with floor-to-ceiling windows, designer finishes, and a 1,865-square-foot private wrap-around terrace offering panoramic views of the Manhattan skyline.

“This milestone underscores the distinct appeal of Wonder Lofts, which reimagined a historic landmark into a luxurious residential community,” said Edwin Cohen, a principal partner with Prism Capital Partners. “From spacious interiors and outdoor spaces to a deep respect for Hoboken’s industrial past, Wonder Lofts resonated with buyers seeking refined homes that offer room for modern living—all within a vibrant urban setting.”

The development team credited New York based CORE Group Marketing for executing Wonder Lofts’ successful sales program.

Known to locals as “The Wonder Bread Building,” Wonder Lofts traces its roots to Hoboken’s industrial history. Originally home to John Schmalz & Sons Model Bakery, established in 1865 by German immigrants, the property later housed the Continental Baking Corporation from the 1910s to the 1960s, where the iconic Wonder Bread was produced. After its acquisition in 2017, the development team, working with Hoboken-based MVMK Architecture + Design and Manhattan’s Workshop/APD, crafted a thoughtful adaptive reuse plan that honored the original seven-story red brick structure—sentiment shared by city officials and local residents who valued its unique contribution to the community.

Key architectural elements—such as intricate brickwork, archways, soaring ceilings, and expansive windows—were carefully restored to celebrate the building’s industrial legacy. The 80-foot-tall smokestack now serves as the centerpiece of a landscaped common courtyard, while the original water tower has been restored and reimagined as a creative rooftop design feature, complete with an integrated bar beneath.

Reborn as one of the region’s most distinctive residential offerings, Wonder Lofts launched sales in late 2021, offering buyers two-, three-, four-, and five-bedroom residences, in 68 distinct floorplans, and private outdoor space extending up to 1,900 square feet. These homes provided growing families with a rare opportunity to stay in Hoboken while appealing to newcomers eager to be part of the vibrant “Mile Square” city.

In addition to the main building, the development includes a newly constructed five-story building at 731 Clinton Street, located across the street and houses 15 residences, each with its own private backyard or rooftop cabana. The site has a rich history of its own, once serving as the stable for horses and buggies that delivered Schmalz’s famous Jersey Cream Malt Bread.

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