Seiko Watch Corporation announced the establishment of a new company that will market the Grand Seiko brand in the United States of America. Grand Seiko Corporation of America, based in Mahwah, was incorporated under the law of New York State and is a wholly owned subsidiary of Seiko Watch Corporation.
Since its international launch in 2010, Grand Seiko’s reputation as a leading luxury watch brand has grown rapidly, thanks to its award-winning mechanical watch series and its unique Spring Drive and exclusive quartz collections. The Grand Seiko collection is offered at prices between $2,200 and $60,000. In 2017, a new chapter in the Grand Seiko story opened with the launch of a wider collection and with establishment of Grand Seiko as a fully independent brand.
Grand Seiko Corporation of America is the first independent Grand Seiko company in the world. It will market Grand Seiko through its existing network of retail partners, through the Grand Seiko Boutique in Beverley Hills and through the Seiko Boutiques in New York and Miami. Further plans for an increased retail presence and other marketing initiatives will be unveiled in New York in November.
“The creation of this new company is an important part of our global strategy to raise further the profile of Grand Seiko. Grand Seiko has been making remarkable progress in the USA in the past two years. The new company will be able to build on that momentum, focussing uniquely on developing Grand Seiko as a luxury watch brand and serving the needs of retail partners and our customers. Exciting times lie ahead,” said Shinji Hattori, chairman and CEO of Seiko Watch Corporation.
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