Esports Innovation Center Ready to Attract New Business

The ribbon cutting Tuesday of the Esports Innovation Center (EIC) at Stockton University is helping to put New Jersey and Atlantic City on the map as one of the leaders in this new and growing industry.

That’s the message Tim Sullivan,CEO of the New Jersey Economic Development Authority (NJEDA), wanted to make clear during his keynote address at the first Casino Esports Conference (CEC) on the East Coast, held at Stockton’s Atlantic City campus on Oct. 18 and 19.

The conference took place in the Fannie Lou Hamer Event Room in the John F. Scarpa Academic Building and featured panel discussions on the state of esports, how the casino industry can get involved through wagers and hosting events, and how Atlantic City can grab a piece of the $1.38 billion in global revenue esports is expected to generate in 2022.

The EIC at Stockton is located on the Boardwalk as part of the university’s Residential Complex. The center is a nonprofit that was set up in partnership with the NJEDA and Stockton to promote esports in South Jersey and Atlantic City.

“The EIC will be a driver of strategic workforce development and will help to attract industry-supporting businesses and events,” said Sullivan. “Gov. Phil Murphy’s economic development plan is focused on bolstering high-growth sectors that create inclusive career opportunities. The EIC, as a center of knowledge and innovation, is adding to the momentum in this emerging and particularly exciting industry. This week’s ribbon cutting is an important step forward in accomplishing Governor Murphy’s vision for a stronger and fairer NJ economy”.

Sullivan added that the EIC is the latest addition to Atlantic City’s resurgence, which is bringing jobs, private investments, and new activity to the city, and showing companies that there is much do to in the city in addition to casinos.

But convincing casinos to get more involved with esports is definitely a big part of the EIC’s mission, said Executive Director Andrew Weilgus.

“We want to help define and craft a casino strategy where they can take advantage of this growing boom of esports, both with events that come into Atlantic City, as well as potential wagering opportunities,” Weilgus said.

Weilgus said the EIC is also partnering with several local community organizations, like Stockton and the Boys and Girls Club of Atlantic City, to hold events promoting esports. The center also wants to eventually attract other esports companies to set up locations and build games in Atlantic City.

“We really believe we are going to create a great ecosystem where the next generation of esports games can be built and tested here,” Weilgus said. “All of these technologies are advancing. They are in their infancy. The center is here to promote and craft these ideas.”

Stockton has seen first-hand how quickly interest in esports has grown, said Stockton Chief Information Officer Scott Huston, who spoke at one of the conference’s sessions. The university’s esports team has grown from just 12 students to 2019 to nearly 800 today, he said. Earlier this year, Stockton’s Rocket League team finished second in the world in a competition.

“There’s a lot of opportunity for competitive play, but also we see a lot of students who aren’t the hard-core video gamers, but it fits the lifestyle they are living and they want to be involved,” Huston said. “For us, it’s all about providing another avenue for students to fit into the university.”

In addition to getting more students involved with playing esports, Stockton also sees an emerging need and opportunity to educate students about the growing field. This fall, the university debuted its first esports and event planning course, which will be offered again in the spring, said Noel Criscione-Naylor, an associate professor of Hospitality and Tourism Management.

Criscione-Naylor added the university is in the process of establishing a Bachelor of Science degree in Esports Management with an anticipated fall of 2023 launch.

“We see it as a way to create a diverse skill set in our students, and we are working very hard and very fast to make sure we have a program that will make our graduates competitive in the market as it emerges,” she said.

Huston said Stockton also sees an opportunity to educate traditional casino and hospitality executives about the esports industry.

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