Dr Pepper Snapple Group Completes Acquisition Of Bai Brands LLC

On Feb 1, 2017

Dr Pepper Snapple Group, Inc. has closed its previously announced acquisition of Bai Brands LLC.

The acquisition for $1.7 billion in cash includes a tax benefit of approximately $400 million on a net present value basis.

“The Bai team has fostered a passionate, winning culture while hitting the bull’s-eye in meeting consumers’ needs for better-for-you beverages,” said Larry Young, DPS president and CEO. “Now that they’re part of the DPS family, we’re going to let them continue to fly and build on the entrepreneurial spirit that’s driven their success while providing them access to the full complement of Dr Pepper Snapple’s resources and capabilities.”

Bai, with headquarters remaining in Hamilton, N.J., now operates as part of DPS’s Packaged Beverages segment and continues to be led by brand founder Ben Weiss.

Related Articles: