Devotion Vodka, the world’s first gluten-free, sugar-free vodka produced by Red Bank-based Devotion Spirits, has announced the brand’s first-ever national advertising campaign, highlighted by a multi-platform partnership with New York’s popular Z100 radio station and iHeart Radio in 80 markets nationwide.
The campaign will commence on Friday, July 10th when Devotion Vodka kicks-off the summer weekend with a live broadcast from Z100’s studio in New York City for the 5 O’clock Whistle, a commercial-free broadcast that will feature Devotion Vodka CEO, Drew Adelman and COO, Mike Calleja on-set interacting with the hosts and creating “less guilty” specialty Devotion cocktails.
In addition to the live broadcast, Devotion Vodka will enjoy a 24-HOUR z100 website takeover, as the brand will have exclusive brand presence across the popular website, www.z100.com. Devotion will also “own” Friday PM drive time spots, as well as spots throughout the day on Saturdays on Z100, through Labor Day Weekend.
The national Devotion Vodka campaign, which will launch in the NY/NJ marketplace, will cover more than 80 markets across the U.S.A., via iHeart Radio. Additional elements of the campaign include a hashtag promotion, where fans posting a “getting devoted” photo with the hashtag #DevotionVodka have a chance to win a party for themselves and nine friends with Skeery Jones, the popular producer of the Elvis Duran Morning Show.
“We’re very excited to launch our first national ad campaign for Devotion Vodka, and aligning with Z100 and iHeart Radio greatly reinforces our arrival as an innovative growth brand in the spirits marketplace,” said Drew Adelman, CEO, Devotion Vodka.
To complement the promotional campaign and support the Company’s strategic growth strategy, Devotion Vodka also announced the re-launch of devotionvodka.com, a new-look website with seamless navigation and a breadth of interactive features including videos, recipes, charitable news, special events and the latest information about all of the brand’s refreshing flavors.
This national advertising campaign is a major breakthrough for one of the spirits’ industry’s hottest brands, as Devotion Vodka continues to expand distribution nationwide. With increased availability at major retailers, restaurants and grocery chains across the USA. Devotion’s growth coincides with a rising consumer trend that shows gluten-free and sugar-free living has become an accepted lifestyle for millions of individuals who must adhere to dietary restrictions, and/or for those who choose to adopt specific diets.
“While our growth has been truly organic since the company’s inception, it’s time for us to put more resources into expanding distribution nationwide,” said Mike Calleja, COO, Devotion Vodka. “With incredible support from partners, vendors and most importantly our passionate adult consumers, we are committed to making Devotion Vodka a household name.”
The award-winning vodka (Wine Enthusiast – Top 50 Spirit, Beverage World- Breakout Brand and Beverage Information Group- Rising Star Growth Brand Award ’14 & ‘15) is the perfect alternative for adults 21+ who want to enjoy a cocktail from time to time, but are more conscious about ingredients. Available in six refreshing fruit flavors including Wild Cherry, Coconut, Blood Orange, Black and Blue, Tiki Tea and “The Perfect Cosmo,” along with the original, adults 21+ can treat themselves to a delicious and “less guilty” version of their favorite indulgence.