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Cross River and TechUnited Join Forces to Support NJ Entrepreneurs, Small Businesses

Cross River and TechUnited launch Women & Minority Business Owners Mentorship Cohort

Cross River Bank, a technology-driven financial services organization that provides core infrastructure and embedded financial solutions, and TechUnited:NJ, a membership-driven, non-profit organization that offers opportunities for tech-enabled companies and entrepreneurs to collaborate, announced a groundbreaking partnership to propel the future of New Jersey by increasing support for small businesses and entrepreneurs in the state, particularly by providing additional resources to women and minority business owners.

“Our success at Cross River is emblematic of the growth of the New Jersey technology ecosystem, and we are humbled to play a part in cultivating, hiring, and investing in our backyard,” said Phil Goldfeder, SVP of Global Public Affairs at Cross River. “As one of the largest lenders in the Paycheck Protection Program (PPP), we safely and securely supported the smallest businesses who needed access to capital and this partnership with TechUnited demonstrates our continued commitment to our mission of serving the smallest businesses and entrepreneurs leading the next generation.”

As said by Gov. Phil Murphy in his welcome remarks at Propelify Innovation Festival: “This event reflects and amplifies the innovative spirit to which New Jersey is responding to a multitude of major challenges. As entrepreneurs and innovators, you continue to reinvent the industry and are critical to the New Jersey economy. Supporting women and minority small businesses through mentorship programs with Cross River… will both transform our state and maintain our commitment to creating a stronger and fairer New Jersey for every family.”

Cross River merges the forward-thinking offerings of a technology company with the established expertise of a bank, while maintaining a strong focus on regulatory compliance and consumer protection. As a New Jersey state-chartered community bank, Cross River has demonstrated firsthand how the state’s structure and support has played an integral role in propelling economic advancement, innovation, and increased investment opportunities. Cross River and TechUnited have been community partners for years, but this partnership is the first of its kind, encompassing a Women & Minority Business Owners Mentorship Cohort, resources for startups and emerging investors, community events, thought leadership and more to propel the greater New Jersey technology and business ecosystems.

The specialized mentorship cohort focuses on providing underrepresented founders and owners with new advantages, resources, and information. The cohort will provide mentorship from executives at Cross River, Amazon, RSM, Deloitte, EY, and more. Within the business community, where startups and small businesses are faced with immeasurable challenges, mentorship, guidance, and community visibility are crucial to provide lasting support. Beyond the 1:1 mentorship, the program also provided four cohort members with grants, subsidized by Cross River, to enable them to present at the Propelify Innovation Festival, on October 6, 2021 in Hoboken, New Jersey.

“Leveraging the TechUnited community and board, as well as our massive annual festival, Propelify, to truly support women and minority founders via this mentorship cohort is critical to the region’s success,” said Aaron Price, CEO of TechUnited. “For entrepreneurs who want to build their companies faster and smarter, this program is for you. We encourage anyone looking for guidance to ensure their business thrives to apply.”

In September of 2021, coming off the success of its 2020-2021 Paycheck Protection Program (PPP) Cross River launched Making Waves with Cross River, a campaign dedicated to small businesses and entrepreneurs. The campaign is specifically focused on supporting diverse small businesses who are serving their communities and creating jobs and encompasses a number of initiatives in conjunction with community partners including grant programs and small business support.

To learn more, and to get involved, visit www.crossriver.com/making-waves.

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