On the heels of successful summer events and entertainment including major beach concerts, the Atlantic City Airshow, A-list entertainers and the Miss America Pageant, the Casino Reinvestment Development Authority (CRDA) Board has approved an incentive package for Live Nation Entertainment, Inc., to book an increased number of signature events at Boardwalk Hall.
“We recognize that top entertainers and large events are key to bringing visitors to Atlantic City,” said Board Chairman James Kehoe. “We want to drive visitation and provide economic impact by offering more of these visitor opportunities throughout the year.”
CRDA will offer Live Nation a graduated incentive package for one year beginning April 2014, renewable for two additional one-year periods. The package will potentially give Live Nation a bonus of as much as $500,000 for booking 12 or more events during a contract year. The graduated incentives kick in when they have booked six or more events.
“Boardwalk Hall is a beautiful venue, and we want to make the best possible use of it,” said John Palmieri, executive director of the CRDA. “Atlantic City already is known as a great place for entertainment. We want to make it the best entertainment destination in the region.”
Live Nation is the premier talent booking agency in the country. Boardwalk Hall, operated by CRDA and managed by Global Spectrum, has been recognized by both Venues Today and Billboard magazines, as the top-grossing venue of its size. The arena holds up to 14,500 people.
The CRDA Board also announced work will now resume on the Pacific Avenue resurfacing project, and the unveiling of a First Responders Memorial at St. James Place and the Boardwalk will tentatively be held in October.
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