International cannabis brand Cookies announced licensing agreements with TerrAscend NJ LLC, a subsidiary of TerrAscend Corp., a leading North American cannabis operator based in Boonton. The parties entered into a multi-year deal under which TerrAscend will be the sole cultivator and manufacturer of Cookies branded products in New Jersey, subject to certain conditions and regulatory approval. TerrAscend operates a 140,000 square foot cultivation and processing facility in the Garden State.
“We could not be more excited to announce Cookies expansion to the East Coast and entrance into the very important market of New Jersey,” said Berner, co-founder and CEO of Cookies. “In addition to our staple flavors, we have been working with TerrAscend on a unique Cookies menu that will only be offered in New Jersey. Add that to the first Cookies retail experience, located in the shadow of the famous ‘Bada Bing’ from The Sopranos, this launch is going to be epic on every level!”
Under the licensing agreements, Cookies will also have a “Cookies Corner,” a store-within-a-store concept, at all of TerrAscend’s Apothecarium Alternative Treatment Centers in New Jersey. The licensing agreements are subject to regulatory approval.
“There are few other brands that have the reach and following of Cookies, and we look forward to building a strong partnership with Berner and team to bring its suite of world-class products to the New Jersey market,” said Jason Wild, executive chairman of TerrAscend.
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Disclaimer: Subject to applicable regulatory approval requirements.
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