Banking / Financial

Citizens Provides $50,000 Grant to Korean Community Services

In celebration of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, Citizens has provided a $50,000 grant to Korean Community Services (KCS). Funding will launch the organization’s first Small Business Digital Marketing Literacy Program to help overcome language and cultural barriers and expand digital literacy and skills for Asian American owned small businesses in Fort Lee and Palisades Park.

“At Citizens, we believe small businesses are the heartbeat of our local New Jersey communities and are committed to helping them grow and thrive,” said Danny Lee, senior vice president, district sales manager – tri state metro market at Citizens. “We’re proud to support Korean Community Services and the launch of their new small business program. Their tailored solutions and trainings will upskill and prepare our Asian American owned small business to meet evolving industry demands and position them for long-term success.”

The KCS Small Business Digital Marketing Literacy Program is designed to expand access for Asian American owned small businesses to the digital consumer base, especially via adequate digital marketing, that is a valuable source of growth. To create effective trainings that address the needs of local small businesses, KCS will launch comprehensive surveys that gauge business owners’ knowledge and needs regarding their digital marketing skills and online presence. With this information, KCS will host ten digital marketing and skills-based workshops tailored to the responses from survey participants. The final phase of the program will include direct technical support, online account management, website maintenance, internet troubleshooting and related needs of the small businesses participating.

“We’re extremely grateful to Citizens for helping us identify the needs of small business owners in Fort Lee and Palisades Park,” said Myungmi Kim, president and CEO of Korean Community Services. “Our new Digital Marketing Literacy Program will enable us to address the challenges faced by small business owners in our community, providing them with the necessary learning opportunities and support for growth.”

Citizens is committed to fostering economic empowerment and growth within the communities it serves by to supporting small businesses and helping prepare today’s workforce for the business needs of the future. The $50,000 grant to Korean Community Services underscores the importance of equipping small businesses with the tools and knowledge necessary to thrive in an increasingly digital landscape.

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