The New Jersey Board of Public Utilities (BPU) launched a new public education campaign “Lighting the Way to a Clean Energy Future” to encourage New Jersey residents and businesses to save money, reduce energy use, and contribute to New Jersey’s clean energy economy. The statewide campaign highlights the numerous rebates, incentives, and utility assistance available to homeowners, renters, and business owners through New Jersey’s Clean Energy Program (NJCEP) at a time when New Jerseyans are facing extraordinary economic hardship due to the COVID-19 pandemic.
“The COVID-19 pandemic has caused financial strain among many New Jerseyans, but the incentives available from New Jersey’s Clean Energy Program can help residents lower their energy bills at a time when extra support is needed,” said Joseph L. Fiordaliso, BPU president. “These initiatives can also decrease energy use and reduce greenhouse gas emissions while increasing the demand for labor in our green economy. Thanks to Governor Murphy’s continued commitment to 100 percent clean energy by 2050, New Jersey has an opportunity to capitalize on the economic benefits and job growth opportunities that stem from clean energy, which is especially important as we look to put people back to work.”
The public education campaign reinforces BPU’s efforts to spur job growth in clean energy industries and encourage equity in energy efficiency programs by expanding access and offsetting costs. Marking the first time in 10 years the state’s clean energy program has run ads to promote its program offerings, the new multimedia campaign will relaunch the program and reach New Jerseyans through both paid and earned media channels. The campaign will invite residents to “see how much you can save” while inspiring them to realize that we can all play a part in protecting our environment.
The suite of residential programs and financial incentives available through NJCEP include:
The campaign also reminds New Jersey businesses that “clean energy is good for business.” Businesses can take advantage of NJCEP’s Direct Install program, which pays up to 80 percent for the cost of energy efficiency upgrades in commercial facilities. Through Direct Install, businesses receive a free energy assessment from a participating contractor to determine eligibility and ways to cut energy costs by replacing lighting, HVAC, and other outdated operational equipment with high-efficiency alternatives.
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