Brighton Health Group Announces New Health Plan Leadership

On Dec 30, 2015

Brighton Health Group (BHG), a healthcare enterprise building innovative products that align the interests of health care providers, employer and other plan sponsors, families, and payers, announces the appointment of Simeon Schindelman as CEO of Brighton Health Plan Services, effective immediately. Schindelman has assumed authority over all aspects of Brighton Health Plan Services, which includes both MagnaCare and a brand new, highly creative commercial platform that is in early stage development. Joseph Berardo Jr., former MagnaCare CEO, will continue to serve on the BHG Board of Directors, and in an advisory role to Schindelman. Berardo remains critical to the Company’s success, and Schindelman has asked Joe to maintain his strong relationships with clients and partners.

“Simeon exemplifies the spirit of innovation Brighton Health Group’s companies are using to transform the way that healthcare is purchased, financed, accessed and delivered,” said Bill Sullivan, BHG chairman, pointing to Schindelman’s accomplishments as chairman and CEO at Bloom Health and in executive roles at Medica Health Plans and UnitedHealthcare. “He will take MagnaCare in new and exciting directions, and drive a unique set of products and services highly valued by the marketplace. With his vast experience and specialized expertise, he will lead Brighton Health Plan Services to rapidly advance its mission to provide plan sponsors and their employees and families with unique and cost-effective health plan solutions that deliver levels of service unknown in the industry today, while closely partnering with health care providers, channel partners and other key stakeholders.”

At Bloom Health, a leader in the private exchange market, Schindelman grew revenue rapidly, added highly differentiated products and services that increased average subscription income, and built a platform which earned extremely high consumer satisfaction scores.

Prior to Bloom, Schindelman was senior vice president, Commercial Markets, at Medica Health Plans, and served in a number of leadership roles at UnitedHealthcare, including president, Small Business, and as senior vice president at UnitedHealth Group.

Schindelman stated, “This is an extraordinary opportunity to make a critical difference for health plan sponsors, employees and their families, health care providers, and other key stakeholders. The assets BHG has assembled are unique and remarkably well-positioned to continue to transform the market. The Brighton Health Plan Services platform will present a new era of healthcare innovation that transcends anything currently available in the marketplace. I look forward to further advancing the history of success that Joe Berardo and his team have established.”

In 2014, a Goldman Sachs Group Inc.-led consortium of investors set up BHG and acquired MagnaCare, Privia Health, LLC, a physician practice management company and Dwell Family Doctors, a group of full-service primary care centers.

Berardo added, “My dedication to this organization has never been stronger, and I look forward to assisting Simeon in his work at Brighton Health Plan Services with both MagnaCare and the new commercial platform he will create.”

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