Braven Health, the first and only New Jersey Medicare company jointly owned and operated by New Jersey’s largest health insurer, Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ), and one of the state’s leading health systems, Hackensack Meridian Health (HMH), is offering zero premium products to its individual consumers and cost effective plans for group customers. These new plans offer Medicare beneficiaries a personalized and customized approach to Medicare Advantage. To further support Braven Health’s innovation, HMH and Horizon BCBSNJ are working with RWJBarnabas Health (RWJBH) to join Braven Health, subject to approval by the New Jersey Department of Banking and Insurance.
“We listened to Medicare-eligible members and built Braven Health based on their health care wants and needs, which include more coordination, more simplicity, more affordability, and flexible benefits,” said Luisa Y. Charbonneau, chief executive officer of Braven Health. “Our plans reflect the lifestyles and health goals of our members. Braven Health’s approach and care delivery are unique for New Jersey with every plan backed by our doctors and health insurer partners.”
Braven Health is the product of years of work and collaboration by Horizon BCBSNJ and HMH in value-based care – an approach to care delivery based on high standards of quality, an improved patient experience and lower costs.
Its products are available in eight counties – Bergen, Essex, Hudson, Middlesex, Monmouth, Ocean, Passaic and Union.
Braven Health offers a member-focused health care experience guided by those who know each member’s health best – their doctors. Braven Health Medicare Advantage plans give members access to Horizon BCBSNJ’s growing Managed Care network that includes the entire HMH and RWJBH systems, and is made up of more than 51,000 providers and 82 network hospitals in New Jersey alone. Plus, Braven Health’s PPO plans feature nationwide access to more than 600,000 providers and over 4,000 hospitals in 43 participating states.
For 2021, Braven Health’s inaugural plans feature $0 premium options, low out-of-pocket costs and flexible out-of-network benefits:
The Annual Medicare Advantage and Part D enrollment season began on October 15 and continues through December 7. This is when most people eligible for Medicare, including those 65 and older and those with certain disabilities, can buy or change their Medicare plans.
Those who are Medicare-eligible can learn more about Braven Health’s Medicare plans by visiting BravenHealth.com, contacting their broker or attending a virtual or local in-person meeting. Braven Health is hosting virtual and in-person meetings throughout October, November, and December. To ensure attendee health and safety at its in-person events, Braven Health has adopted COVID-19 safety protocols developed by HMH. Consumers can get additional information about scheduling and pre-registration for these meetings by visiting BravenHealth.com/find-events or calling 1-888-444-0393.
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