online gaming Becomes Exclusive Online Gaming Partner of Live Nation New Jersey – one of New Jersey’s destinations for online gambling – announced today it has been named the official and exclusive online gaming sponsor of Live Nation New Jersey, the PNC Bank Arts Center and Susquehanna Bank Center.

“We are excited to be able to work with venues like PNC Bank Arts Center and Susquehanna Bank Center on this great program to introduce thrill-seeking music fans in New Jersey to with a unique and engaging experience both online and onsite,” said Don Ryan, SVP of Gaming at Betfair US and GM of “The rush of seeing your favorite artist or band live is something we find very synergistic to the rush of playing your favorite casino games online – anytime and anywhere in New Jersey.”

In connection with this marketing sponsorship, new patrons will earn Live Nation® Concert Cash® or Ticketmaster Ticket Cash™ upon making their first-deposit to an eligible account. In addition, is offering fans the opportunity to win credit and Live Nation Concert Cash or Ticketmaster Ticket Cash redeemable for tickets to Live Nation concerts this concert season at PNC Arts Center in Holmdel, Susquehanna Bank Center in Camden, and several venues in Asbury Park.

“We are pleased to have the opportunity to engage with New Jersey’s online gaming consumers through this marketing sponsorship with,” said Andy Peikon, SVP of Venue Sales, Live Nation.  “We know these are people who like to have fun, and the Live Nation Concert Cash and Ticketmaster Ticket Cash promotions are a great way to get folks out to fantastic concerts at amazing music venues in the Garden State.”

Betfair has already begun integrating sponsorship assets online at and will be onsite at both PNC Bank Arts Center and Susquehanna Bank Center throughout the summer concert season.