acquisition

Bergio International to Acquire GearBubble

Fairfield-based Bergio International, Inc., a global leader in jewelry design and manufacturing, has announced its intent to acquire 51% of the assets of GearBubble, a premier e-commerce fulfillment platform with over $27 million in revenue from 2020.

For the past four and a half years, GearBubble has processed over $130 million in sales, with over 5 million units sold, and currently has a positive bottom line. Their offering includes shirts, mugs, additional on-demand items, and most recently, jewelry, a product category they look forward to expanding. GearBubble is best known for its seamless eBay, Etsy, and Amazon integrations, which allow their millions of customers to effortlessly launch, scale, and find success in the e-commerce industry.

Donald Wilson, CEO of GearBubble, shared, “We are excited about this acquisition and the possibility to bring high-quality jewelry at a scale to the on-demand eCommerce market. With the vertical integration of Bergio’s production capabilities, we will be able to better service our millions of customers and scale much faster than we would have ever been able to do on our own.”

Under the terms of the deal, BRGO will form an acquisition subsidiary which will own 51% of Gear Bubble’s assets, for which BRGO will pay $2 million at closing in cash and an additional $1.162 million in 15 subsequent monthly cash payments. A binding letter of intent was signed on May 6, 2021, and an Acquisition Agreement is set to be fully executed after a full financial audit of Gear Bubble’s assets by July 1, 2021.

“GearBubble delivers forward-thinking technology innovation to millions of B2B e-commerce customers and a robust assortment of gifting products,” shared Berge Abajian, CEO of Bergio International. “We are thrilled at the opportunity to welcome them into the Bergio family, allowing us to expand our footprint in new categories further while assisting GearBubble to develop their growing jewelry division. This acquisition will expand our reach in the B2B space, and the addition of GearBubble’s technology team brings Bergio to a new level, allowing our fast-growing brand to launch our fine jewelry & bridal platform to compete with other major luxury jewelry e-commerce websites.”

The acquisition of GearBubble’s assets will strengthen BRGO’s expansion into e-commerce and further increase the product categories they offer. The addition will allow BRGO to tap into GearBubble’s millions of B2B e-commerce customers and world-class marketing while allowing the e-commerce fulfillment platform to integrate advanced jewelry production, allowing them to disrupt the massive gifting market.

BRGO has always aimed to create designs ahead of the trends with an unwavering commitment to crafting original pieces, incorporating extraordinary diamonds and precious stones. Their perfectly curated collections have gained global recognition and established the brand as a highly sought-after purveyor of rare and exquisite treasures from around the globe.

BRGO has been experiencing exponential growth in 2021. They most recently acquired Aphrodite’s, a global jewelry e-tailer that has done $31 million in sales in 3.5 years and $10 million of those during the pandemic. Since acquiring Aphrodite’s, BRGO has already increased their production over 100,000 units. They intend to continue their increase in production. BRGO can accomplish this due to its diligent investment in manufacturing technology and expertly skilled human capital.

For more detailed information on the transaction, a Current Report on Form 8K filed will be filed on May 12, 2021, with the SEC.

To access more business news, visit NJB News Now.

Related Articles: