General Business

Avani Modi Sarkar of Modi Toys Makes ‘Inc.’ 2021 Female Founders 100 List

The entrepreneurs on Inc.’s fourth annual Female Founders 100 list have transformed every major industry in America.

Inc. announced that Avani Modi Sarkar, co-founder of multicultural toy company Modi Toys, has been named to its fourth annual Female Founders 100 list. The list honors the most exceptional, trailblazing, and diverse group of 100 women who powered through adversity in a very tough year and changed the world.

“While being named to Inc.’s 2021 Female Founders 100 list is a great personal honor, it is even more rewarding to see our mission of creating more diverse, inclusive toys recognized,” said Sarkar.

Sarkar and her brother, Viral Modi, are Indian immigrants who founded Modi Toys in 2018 after they each started families. In an effort to pass their cultural and religious traditions on to their first-generation Indian American children, they came up with the idea of creating approachable, fun plush toys. Each Modi Toys plush represents a Hindu deity and sings mantras (prayers); through play and their corresponding whimsical board books, children can learn about Hinduism more easily.

The company is family-owned and was bootstrapped on an initial $25,000 investment. Since launch, Modi Toys has grown to ship internationally and has become a fan favorite among South Asians – even receiving a shout-out from actress Mindy Kaling. Sarkar has received recognition for her entrepreneurial spirit as a member of the Forbes Next 1000 list, Ernst & Young Entrepreneur of the Year New Jersey Finalist, and a Tory Burch fellow.

Inc. editors and writers went through thousands of impressive applications that revealed how so many female founders triumphed in a year filled with challenges. The result is an incredible list of founders who have improvised, adapted, and made something from nothing. They join game-changing past honorees Jessica Alba, Tracee Ellis Ross, Rihanna, Shonda Rhimes, and more. Taken together, they represent the female-led future of business.

“The 100 women highlighted on this list are inspiring, creative, tenacious, and trailblazing role models in entrepreneurship. What’s more is they were able to achieve success during one of the toughest years ever. That’s something certainly worth celebrating,” says Inc. editor-in-chief, Scott Omelianuk.

To see the complete list, go to:

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