Atlantic City Electric Rebrands as Parent Company Completes Separation

Company launches new branding and reassures customers and communities of commitment to delivering safe, reliable, affordable and clean energy

Atlantic City Electric’s parent company, Exelon, completed its separation from former power generation and competitive energy business, Constellation. As part of this change, Atlantic City Electric, its parent company and sister utilities – BGE, ComEd, Delmarva Power, PECO and Pepco – have unveiled a new look that reflects their evolution to become more unified and integrated.

See the new Atlantic City Electric logo below:

Atlantic City Electric

“We are excited to continue to be part of the Exelon family and remain committed to powering a cleaner and brighter future for our customers and communities,” said Tyler Anthony, president and CEO, Pepco Holdings, which includes Atlantic City Electric. “Every day, we work to deliver safe, reliable, affordable, and clean energy, and that will not change. We look forward to continuing to bring our customers the benefits of being part of the nation’s premier transmission and distribution utility company.”

Guided by the company’s existing leadership, Atlantic City Electric will continue its strong focus on serving customers and investing in infrastructure and technologies equitably to enhance safety and improve reliability and resiliency. The company will continue its commitment to a world-class customer experience with new tools and resources, keeping accessibility and affordability at the center.

Atlantic City Electric will continue its leadership and support to advance a cleaner energy future, like the company’s Climate Commitment. And, Atlantic City Electric will continue its steadfast commitment to local communities, building on the record volunteerism of its employees and its continued financial and leadership support of community organizations across South Jersey.

Since Atlantic City Electric joined the Exelon family of companies in 2016, customers and communities have seen meaningful economic and service benefits. Here are just a few:

  • Infrastructure improvements during the last ten years have driven a 53-percent decrease in the frequency of electric outages Atlantic City Electric customers experienced.
  • Atlantic City Electric purchased $105 million in goods and services, in 2020, from diversity-certified suppliers, which equates to 28 percent of the company’s total yearly purchases.
  • The company provided more than $1.1 million in financial support, in 2021, for nonprofits and community partners across our service area.

Going forward, Atlantic City Electric customers will see the new, modernized branding, including the new logo, on the company’s website, mobile app, social media channels, advertising and business materials. Atlantic City Electric may have a new look and feel, but the company’s commitment to providing essential service and support for its customers and communities remains unchanged.

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