Newark-based AeroFarms, a leader in indoor vertical farming, is expanding its distribution of leafy greens to more than 350 Stop & Shop Stores across the Northeast and New England regions including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island.
“Customers have fallen in love with our award-winning greens,” said David Rosenberg, co-founder and chief executive Officer of AeroFarms. “We are excited to be able to expand our distribution with a great partner like Stop & Shop to offer our high-quality produce all year round at consistent pricing and availability, and we can help grow the entire category of leafy greens and drive consumption with our sustainably grown produce that is ultimately winning on taste.”
AeroFarms starts by selecting the most flavorful varietals of leafy greens, then perfects them in its proprietary indoor vertical farms for optimal quality, yield, color, nutrition, texture, and taste. AeroFarms has trademarked Vertical Farming, Elevated Flavor™ to highlight to consumers not only where and how its food is grown, but also more importantly, the key growing benefits that AeroFarms uniquely brings to the market, setting a new culinary standard with millions of data points to prove it.
AeroFarms grows its kale to be sweeter and its arugula to be perfectly peppery, and the Company has developed its signature FlavorSpectrum™ to represent the breadth of flavors and hundreds of varieties of leafy greens that it is able to grow. AeroFarms’ team of experts from horticulturists to engineers to data scientists to nutritionists pair each specific tasting note with a representative color to bring the FlavorSpectrum™ philosophy to life. Across its leafy greens packaging line, the cool blue tones represent sweet and mellow notes, while the intense reds represent bold and zesty flavors.
All AeroFarms leafy greens are safely grown indoors in New Jersey at one of AeroFarms’ state-of-the art commercial indoor vertical farms that is certified for USDA Good Agricultural Practices, SQF Level 2 Good Manufacturing Practices, Non-GMO Project Verification, and OU Kosher. AeroFarms leafy greens are completely pesticide free, and ready-to-eat without any need to wash, providing a major benefit to consumers looking for safety and convenience. AeroFarms leafy greens are available at major retail and foodservice customers including not only Stop & Shop but also Walmart, Whole Foods Market, ShopRite, Amazon Fresh, FreshDirect, and Baldor Specialty Foods.
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