AdLab’s NOOZBUZZ Ends ‘Pay and Pray’ PR

On Nov 11, 2016

AdLab Media Communications, LLC, of  Fairfield, just announced the launch of its new nationwide audio news platform, www.Noozbuzz.com.  Barry Cohen, managing member of the 18 year-old firm, recognized the need for companies and organizations with a national footprint to be able to proliferate a message quickly and widely.

Cohen cites Noozbuzz as an alternative to traditional “pay and pray” publicity efforts. He states the value proposition as follows: “For about the same money you would pay a PR firm to pitch your story for 3-6 months to the media and hope to get press, www.Noozbuzz.com will get you guaranteed airplay on 294 U.S. radio stations, as well as on the most listened to podcast platform online. As a result, the platform bridges the generation gap, offering both a traditional and a new media outlet to the company or organization using the service.

“It’s a turnkey service,” according to Cohen, including the production of a new monthly one minute audio message for broadcast and a new monthly three minute audio message for the podcast, as well as the creation of the RSS feed and the media placement. AdLab’s staff members have broadcast and news backgrounds. All material is produced in-house, in the firm’s own studios. Your company spokesperson is interviewed by phone or in-studio and joined by a professional announcer to create each “Noozbite.” Companies and organizations can opt in for six month cycles. In a matter of just a couple of days, the stories will air nationally in news and talk programs during prime-time.

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