Small Business

27 New Jersey Businesses to Pitch Products to Walmart

A chance to reach millions of Walmart customers awaits 27 New Jersey businesses when they head to Bentonville, AK on June 13 to meet one-on-one with buyers for a chance to get their products on store shelves.

The New Jersey entrepreneurs will join a total group of more than 450 on June 13 at this year’s fifth annual Open Call event, pitching their locally-made products to Walmart buyers in hopes that they will earn a spot on a store shelf near you. Attendees represent 46 states, Puerto Rico and the District of Columbia, pitching products that range from cold brew coffee and gourmet popcorn to a stretchable heating therapy wrap and self-adhesive mosaic wall tiles.

“We are so excited about this year’s event and the opportunity to meet the entrepreneurs who look to Open Call as a chance to get the big break they have been looking for,” said Cindi Marsiglio, Walmart vice president for Merchandising Services and U.S. Manufacturing. “We are proud of the supplier success stories from prior years and look forward to helping more entrepreneurs realize the American dream.”

Last year, Nadine Savino, president of Universal Spill Proof Bottle Cap – which manufactures its product in Newton – participated and is now selling her GCap in nearly 180 stores across eight states.

“Walmart’s one-day Open Call event was the most amazing experience,” she said.  “It was the American dream come true for a small business owner like myself.”

Attendees at this year’s Open Call could secure deals ranging from a handful of stores in a local market, to supplying hundreds or even thousands of stores, Sam’s Club locations and The daylong event informs, empowers and encourages all who attend while providing a great networking opportunity for local entrepreneurs.

In January 2013, Walmart announced its intention to help boost job creation and U.S. manufacturing by buying an additional $250 billion in products that support American jobs during the next 10 years. Based on data from Boston Consulting Group, it’s estimated that 1 million new U.S. jobs will be created through this initiative. Last year, Walmart spent $12.6 billion with New Jersey suppliers, supporting 72,998 local jobs.

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