The banking industry – especially in New Jersey – is incredibly competitive, so there is always a sense of urgency for banks to exceed their expectations, build their brand and connect with those they serve.
New Jersey banks compete for business with both the greater New York and Philadelphia regions, but the state’s diverse range of customers, businesses and industries provide terrific opportunities for banks to make a difference.
In terms of the banking industry as a whole, Linda Bowden, PNC Bank New Jersey regional president, says that locally, and nationally, the industry is as strong as it is competitive.
“PNC had a terrific year of business growth in New Jersey,” Bowden says. “[Our] economists will tell you the economic fundamentals, nationally, remain strong. New Jersey is broadly in line with the national trends, although there are challenges concerning outmigration, the state budget and other issues that we can’t ignore. Overall, however, we remain extremely optimistic regarding the opportunities to serve customers in our region and the future of our state.”
Bowden began her career as an elementary school teacher, eventually entering into the financial services industry where she worked her way through the ranks, learning the ins and outs of wealth management.
Interestingly enough, Bowden effectively “retired” from the industry to earn a Master’s Degree in Social Work, though she was pulled back in 2009 when the opportunity with PNC Bank presented itself.
“PNC was attractive to me for a number of reasons, most notably the commitment to giving back to the community,” Bowden explains.
During her tenure at PNC, the bank has been lauded for its philanthropic efforts and dedication to initiatives that give back to the community.
“This year, we will celebrate the 15th anniversary of our PNC Grow Up Great initiative, which is focused on early education and preschool readiness, with an emphasis on underserved communities, to prepare young children to succeed in the classroom and beyond,” Bowden says, adding that PNC employees are provided with 40 hours of paid time off per year to volunteer at PNC Grow Up Great early learning centers.
She says she doesn’t view helping the community as a requirement, but – instead – a responsibility.
“We have a responsibility to understand the challenges [our customers and communities] face and help deliver solutions that lead to sustainable economic vitality. When our customers and communities succeed, we all succeed,” Bowden says. “I hope the biggest mark I’ll leave is having carried PNC’s culture forward within our New Jersey team. Caring for our clients, the communities, and one another is critical. Embracing those values and living them through my actions, and setting that example for others – that’s the mark I’d like to leave.”
To access more business news, visit NJB News Now.Related Articles: