NJBIA Offering Payroll Services through Primepoint

New benefit for members seeking payroll and HR management

The New Jersey Business & Industry Association has added Primepoint HRMS & Payroll to its vast array of member benefits. The partnership will provide significant savings, exclusive to NJBIA members, for critical back office needs for employers of all sizes.

Primepoint, headquartered in Westampton, is a payroll and human resources management company offering a fully integrated suite of cloud-based technology tools. Its main functions include payroll and tax processing for small and large businesses, time management tools for employees, online and mobile conveniences for employees and a full suite of HR systems designed to allow employers a better opportunity to manage their business more effectively.

In fact, NJBIA is now using Primepoint for payroll services and is seeing significant savings.

 “The services and technologies offered by Primepoint are state of the art and they can provide employers more effective and convenient tools to manage their business,” says NJBIA President and CEO Michele Siekerka. 

“Primepoint is excited to continue the development of its partnership with NJBIA by offering the membership special discounts,” says Victor Scire, Primepoint’s vice president of marketing. “Even though Primepoint is growing beyond New Jersey, this is where our roots are and we’re always looking for ways to support businesses in the state.”

“I’m looking forward to helping NJBIA members take advantage of Primepoint’s special discounts, as well as showing them how we can help make their payroll processing and HR tasks faster and easier,” adds Regional Sales Manager Keith MacDonald. 

Primepoint started in 1975, when Bea and Al Bothwell, Sr. opened a small bookkeeping company called Booking Assistance. Their youngest son, David, joined the business in 1987, integrating technology into their services. Shortly thereafter, the home business expanded into an office in Bordentown and was renamed Delaware Valley Payroll. In 1990, son Alex, Jr. joined and helped create a new proprietary payroll system. 

The client base grew throughout the 1990s, with son, Bill, and Vice President of Business Development Jim Jacob joining. Primepoint, LLC was born in 2000 with its development team advancing technology and integrated systems that enabled customers to save time and money. 

Primepoint can partner with its customers to develop customized system implementations to meet the specific needs of their businesses. Primepoint also provides a high level of customer support for its approximately 2,000 customers, which starts during the sales process and continues through daily operations.

For more information on NJBIA member savings for Primepoint services, visit