Brand Engagement

Edgewater-based DXagency provides full-service marketing and brand engagement for clients in a multitude of mediums.

By Anthony Bucci, Assistant Editor On Nov 25, 2014

Edgewater-based DXagency is a digital marketing and ad agency that focuses on brand recognition for its clients through various channels to target consumers. However, CEO Sandy Rubinstein refers to the company as a full-service engagement agency, even though it started with digital as its primary vertical. “There is nothing that we won’t do,” she says. “We tend to say ‘yes’ to all of our clients’ needs, so we have evolved naturally.”

Founded in 2004, DXagency initially focused its services solely for the music industry, but eventually decided to work with “basically every industry and in every medium,” Rubinstein says. The company’s current list of clients includes Comcast, DirecTV, Madison Square Garden, Viacom and Whole Foods, to name a few. Its services include product marketing, mobile development and marketing, direct and e-mail marketing, loyalty and sweepstakes programs and media buying and planning, among others. “If you name it, we do it,” Rubinstein says.

When Rubinstein joined DXagency in 2009, the company had less than 10 employees. Today, it has 42 and has been growing every year. Even though it is considered small, Rubinstein finds that the agency betters serves its clients than “larger, traditional New York City-based agencies,” because of the company’s “talented and relatable staff.”

“We compete with many larger New York agencies, but we find that clients are looking for someone to have a relationship with them and their brand,” Rubinstein says. “When a company goes to a really big agency, they often get lost in the shuffle. That is where we come in. Most of our clients become friends and become part of our office family. So we go that extra mile for them in coming up with fresh ideas and giving them what they want and need to promote their brand.”

Rubinstein says that when she joined the agency, there were discussions within the company about whether or not it should move to New York.

“We would talk about whether we had to be in Manhattan in order for our clients take us seriously,” she says. “I said that it doesn’t matter where we are located in this industry, if we’re good, companies are going to use us. So, we came to the conclusion that being in New Jersey is a wonderful opportunity for us. We are close enough to New York, Philadelphia, Connecticut, Washington DC and Boston, so I think that we get the benefit of having the better view of the whole picture of this industry than those New York-based agencies.”

Moving into 2015, DXagency has plans of opening an additional office elsewhere in the United States that will “serve as a hub for international clients and expansion,” Rubinstein concludes. “We have been blessed to be growing, but our priority is taking care of clients. Nothing is better than hearing how much they love a campaign we created for them and asking us when we can get started on the next one.”

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