Adam Schnitzler and Denise Blasevick, Co-Founders of The S3 Agency
What do BMW Motorcycles, Eight O’Clock Coffee, Tetley, Jaguar, Wyndham Worldwide and the Turtle Back Zoo in West Orange have in common? They are all proud current clients of long-time NJBIA member The S3 Agency. Based in Boonton, S3 specializes in advertising, public relations and social media, and bills itself as “The New York Agency in New Jersey.”
Part of an early social media campaign S3 organized for its client Eight O’Clock Coffee.
S3 was founded in 2001 by Chief Executive Officer Denise Blasevick and Chief Creative Officer Adam Schnitzler after both had many years of success in the advertising industry. The agency is a WBENC-certified woman-owned business, which helps ensure that their thinking is as diverse as their ownership, and they purposefully work with a high percentage of women-led and women-oriented business. They are also ISO 9001:2008 certified, which speaks to their efforts to always be on the front-line of having an effective quality management system (QMS).
Philosophically, they utilize a “media agnostic approach,” which means there is no preference for one specific media channel. Instead, they utilize a full integration of advertising, public relations and social media, and focus their efforts on solving companies’ creative challenges rather than shoehorning a solution into a specified medium. Ultimately, they are centered on delivering ROI to all of their clients’ bottom lines.
Both Denise and Adam have achieved an amazing level of success in their careers to-date. Denise has been recognized as a “NJ Top 40 under 40” and “Best 50 Women in Business (NJ)” and has been inducted into the Advertising Hall of Fame (NJ). In addition, she is an on-air talent for MSNBC‘s Your Business; serves as a Trustee for the Zoological Society of New Jersey; and is completing a three-year Entrepreneurial Masters Program (EMP) at the Massachusetts Institute of Technology (MIT).
Adam graduated with honors from Rutgers University, where he majored in communication, and was a charter member of the Rutgers Advertising Society. He has also been inducted into the Advertising Hall of Fame (NJ) and his print, television, out-of-home and on-line work has won hundreds of local, regional and national awards. He actively supports many cause-related social issues and has served on the Boonton Board of Education since 2006.
The creativity that S3 delivers is eye-opening. In one campaign, the agency helped make Eight O’Clock Coffee, a 152-year “young” brand, an early leader in the adoption of new communication techniques, including a social media campaign together with the popular AMC television show Mad Men that allowed site visitors to use and send Mad Men eCards to their friends. Their integrated campaign for Good Earth Tea included a social-media driven “quote contest” that resulted in the publishing of fan quotes right on the brand’s tea bags. They have also partnered with cutting-edge brands like BMW Motorcycles to achieve double-digit sales growth. And the agency’s work with the Turtle Back Zoo, where they handle the Zoo’s advertising, public relations and social media on a pro bono basis, has helped drive record-breaking attendance. The zoo’s latest campaign, carrying the tagline “The World in Your Backyard,” launched this April.
For further evidence of The S3 Agency’s creativity, visit the “Distractions” section of their website, which provides various fun items, including a short clip from an episode of The Sopranos that just happened to have their agency’s building in the background.
Congratulations to Denise, Adam and the entire team at The S3 Agency for all they’ve accomplished. To learn more about them visit their website at www.theS3agency.com or their Facebook or Twitter pages.
The S3 Agency is just one of 20,000 companies that comprise NJBIA’s membership, which is very diverse with representation from an amazingly large and wide spectrum of fields, industries and professions. Look for more unique stories about NJBIA members in future issues of “Beyond 10 West Lafayette,” NJBIA’s membership blog.