Trader Joe’s Announces Plans to Open in Hoboken

On Aug 11, 2016

Trader Joe’s, a unique, neighborhood grocery store with foods and beverages ranging from the everyday to the exotic, has signed a lease for a new location in Hoboken.  The Hoboken store is scheduled to open in the first half of 2017.  It will be located in Harlow Hoboken at the southeast corner of Willow Ave. and 14th St. and will be approximately 11,700 square feet.

The “Trader” in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed “Crew Members,” consider themselves “traders on the culinary seas.”  Some crew members sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.

Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products—it’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company’s buyers believe are worthy of customer interest, from comfort foods to items that are organic or that boast other special attributes.

Trader Joe’s carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100 percent juices, fresh crop nuts, deli items, vitamins, and more.  Stores also offer customers the basics, like milk and eggs, at honest, low prices.

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