NRG Energy Closes Strategic Acquisition of Personal Solar Products Market Leader

On Sep 19, 2014

Princeton-based NRG Energy, Inc. has completed its previously announced acquisition of Goal Zero, bringing the rapidly growing consumer products company and its suite of personal solar devices into the NRG family.

“Every American deserves the right to experience the benefits of solar power regardless of whether they own a roof suitable for residential solar installation,” said David Crane, President and CEO of NRG. “Goal Zero’s line of solar and energy storage products combine the best features of solar energy: a readily portable energy source for our customers’ mobile lifestyles, reliability disconnected from the increasingly unreliable grid and, of course, ready access to the sun’s inexhaustible supply of free and clean energy.”

In 2009, Robert Workman created Goal Zero after experiencing the challenges associated with the lack of basic access to electricity in developing countries. Goal Zero designs products that give users the freedom to go anywhere, powering devices in a variety of situations, from charging gear on a camping trip to running essential equipment in a natural disaster.

“Being part of NRG empowers us to maximize the impact of our founding mission to put reliable power in the hands of every human on earth,” said Workman, founder and CEO of Goal Zero. “Uniting Goal Zero with NRG builds on this common vision for the future.”

The acquisition aligns with NRG’s mission to lead the market in offering cleaner, smarter choices and sustainable lifestyle solutions to all energy consumers across all regions of the country.

“The acquisition of Goal Zero enables us to put power in people’s hands and deepens our relationship with our customers as we enter an era of personal power. This is a time when consumers increasingly take control over how their power is generated and how much they use,” said Elizabeth Killinger, President of NRG Retail. “With Goal Zero products, consumers are free, untethered and powered wherever they go.”

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