Marketsmith, Inc. Acquires Brushfire, Inc.

On Jan 16, 2015

Marketsmith, Inc., a  direct response marketing firm, announces the acquisition of 48-year-old marketing communications agency Brushfire, Inc., which will continue to operate under that name. These two prominent New Jersey firms will offer clients marketing services including analytic and creative capabilities.

Brushfire, an established integrated marketing communications agency founded in 1966, has extensive experience in advertising, public relations, social media and experiential marketing, digital, interactive and in-store merchandising. Current and former clients include the New Jersey Lottery, The New Jersey Division of Travel and Tourism, Minwax®, Thompson’s® WaterSeal®, Subaru, Gorilla Glue® and Remington™ among others. It is a member of Worldwide Partners, the largest global network of independent agencies with members in 89 countries and across the USA.

Marketsmith, founded in 1999 by Monica C. Smith, has created successful campaigns for such clients as Euro-Pro, Garret Wade, Tumi™, Philosophy®, MOMA and Ralph Lauren® among others.

Ms. Smith and Marketsmith President Jill Draper consider the acquisition of Brushfire a landmark event for the firm and a key element in future growth. Ms. Smith said, “Brushfire has been considered one of New Jersey’s leading agencies since I first entered the business, so I am honored to invest in such an iconic marketing brand. We want to bring a fresh perspective and an innovative spirit to the firm and help it achieve national growth. Brushfire’s capabilities are a perfect fit with our expertise and philosophy, allowing us to take an even wider view of client needs and helping them accomplish all of their goals.”

Brushfire president Joan Mueller, who will continue in that role, cites Marketsmith’s innovative style as a key advantage. Ms. Mueller said “The investment of Marketsmith into our organization will drive our business forward. We’re inspired by the opportunity to collaborate with the Marketsmith team to devise innovative solutions that grow our clients’ businesses. Monica has been a trail blazer in her field, and we’re looking forward to benefitting from her leadership and influence on our business.”

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