Cushman & Wakefield, NJ Hospital Association Host Educational Event

On Apr 15, 2016

Cushman & Wakefield and the New Jersey Hospital Association recently co-hosted a well-attended education and networking event focused on healthcare best practices, industry shifts and evolving consumer expectations.

“The changing dynamics of how patients ‘shop’ for healthcare services, and their expectations regarding where and how care will be delivered, are transforming the industry,” noted Cushman & Wakefield’s Lorie Damon, leader of the commercial real estate services firm’s national Healthcare Group. “The program explored these shifts and the resulting new competition facing healthcare professionals.”

Ethan Brosowsky, director and national spokesperson for healthcare research organization The Advisory Board Company, and Betsy Ryan, president and CEO of the New Jersey Hospital Association, addressed more than 50 healthcare providers and administrators from multiple New Jersey-area hospitals during the April breakfast event.

Brosowsky shared his organization’s latest research related to how patients weigh price, brand, quality and convenience when choosing providers. He discussed the benefit of fostering long-term patient relationships, and how to develop services and infrastructure to drive exceptional patient experiences. Ryan shared a legislative update on pressing issues in New Jersey, including out-of-network legislation, and state budget and property tax issues.

“I believe we’re in a transformative time in healthcare,” said Ryan. “The pace of change is intense, both for healthcare providers charged with delivering quality, cost-efficient healthcare, and for policymakers who must keep current with all of healthcare’s complexities.”

“The shift in the healthcare industry towards consumer satisfaction and patient experience places an increased importance on the real estate aspects of healthcare in the new business model,” noted Cushman & Wakefield’s Robert Donnelly, who organized the event. “Cushman & Wakefield’s Healthcare Group provides creative real estate solutions that address the rapid changes in how and where healthcare services are delivered.”

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