Committee Advances Singer Bill Revolutionizing NJ Tourism, Including Creation of Mobile App

On May 7, 2015

Legislation sponsored by Senator Robert Singer creating a comprehensive tourism marketing plan, including a mobile app featuring all of New Jersey’s tourism attractions, was advanced today by the Senate State Government, Wagering, Tourism and Historic Preservation Committee.

“This legislation will revolutionize the way New Jersey attracts tourists to the many unique historical sites, parks, trails, museums, beaches and venues across the state,” said Singer (R-Monmouth, Ocean). “It’s important we take these steps now to stay competitive with states that are increasing efforts to entice families from our tourism base to spend their vacations and money outside New Jersey.”

Senator Singer’s legislation, S-2759, uses existing state resources to create the Office of Tourism Research, which would be required to overhaul New Jersey’s tourism advertising, marketing and research efforts, including the creation of a mobile app featuring all of New Jersey’s tourism attractions. Under the legislation the state would also be required, among other things, to conduct a program to assist businesses with respect to resource management and development, tourism business development and identifying new tourism product lines through targeted marketing.

“Millions of visitors travel through New Jersey each year without realizing all of the diverse attractions that the Garden State has to offer near our beaches, boardwalks and airports,” Singer added. “These efforts and the new mobile app will change that. For example, people driving through New Jersey to New York City, or a group of friends going to Atlantic City or shore points would be instantly notified via their phones or mobile devices about nearby attractions and events.”

The legislation is part of a package of bills aimed at enhancing New Jersey’s tourism and agriculture industries, which was announced by Senator Singer at the Lakewood BlueClaws’ home opener on April 9 as part of the Senate Republican’s rollout of a new 36-bill job creation and economic growth package that will not cost taxpayers extra money.

 

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